Our creative team begins by understanding your campaign objective and where you want to reach. Then they develop a campaign concept after doing a research and coming up with the key insights that will reach the targeted audience in a creative way. The channels that will be used will depend on the research and concept which could be through activations (online and offline), key visuals, or video production.
The team gets the objective of your campaign to understand your target audience and start the brainstorming process.
BRAINSTORMING THE IDEA
During the brainstorming session the team comes up with insights and different approaches.
The concepts that the team will come up with will depend on the brief and objective. The approaches will be different but all work on the same objective.